This Year's Grammys Gift Bag Is Worth Over $30,000 (2024)

Just in case posing on the red carpet at the Grammys on Sunday isn’t glamorous enough, the celebrities who present and perform at this year’s awards also get a chance to go home with tens of thousands of dollars worth of swag thanks to the Grammys’ on-site gift lounge.

The gift lounge, run by LA-based marketing company Distinctive Assets, is open to presenters and performers during three days of rehearsals at Madison Square Garden in New York City. Stars who stop by will get to check out various vendors on site, plus walk away with a pre-assembled gift bag featuring products from dozens of brands. Though Distinctive Assets declined to give a precise dollar value to all the gifts on offer, a representative for the company confirmed all the swag is worth over a whopping $30,000.

“It is an honor for any artist to be asked to be part of music’s biggest night, and that honor is no less significant for Grammy partners like us,” Distinctive Assets’ founder, Lash Fary, said in a statement. “We are so proud to help celebrate sixty amazing years of Grammy magic with our signature backstage gift lounge."

Some of the highlights include a week at the Golden Door spa, circus training for your family, several skin procedures, a custom acoustic guitar, and a private mixology class.

Here’s everything that’s in the gift bag—and it must be a gigantic bag:

• Six perfume samples inspired by songs like “Like a Virgin,” "Besame Mucho," “Sexual Healing,” and “I Put a Spell On You” from Art Meets Art
• A subscription to the Book of the Month club
• Color changing lipstick from Blush & Whimsy
• Bulletproof Coffee products Buy
• Customizable handbag straps from Carrie’d NYC
• A 1,000 mL gold Vaya Tyffyn lunchbox BUY
• Ear cleaning device from Clear Ear Buy
• Pinhole gum rejuvenation treatment by Dr. John Chao
• The cookbook Cook Yourself Happy: The Danish Way Buy
• A Cotton Canary “Live Uncaged” t-shirt
• A carboxytherapy treatment mask from CO2Lift by Lumisque
• Crème of Nature Argan Oil hair care maintenance kit Buy
• A children’s book, Curlee Girlee, which teaches girls to love their unique features Buy
• A handbag poncho from Dear Rain Buy
• The music game DropMix, which lets you create mixes of popular songs Buy
• Nail polish from Emilie Heathe
• An Ultimate Anti-Aging IV Infusion from Evolved Science
• A gift card to any of the Fireman Hospitality Group restaurants in New York City
• The Frey Clothing Care Kit
• A psychic reading over the phone from Go Beyond Here
• A week at the Golden Door spa in California
• A plant from GoodKarms
• A year’s supply of Healing Saint Luminosity Skin Serum by Dr. Jane 360
• Weight loss supplements from Hydroxycut Organic Buy
• A set of silk faux mink lashes from Inception of Beauty
• HD Loose Pigments and a Liquid Transformer from iSociety Cosmetics
• Family circus training from Le Petit Cirque
• Private mixology class from Liquor Lab in New York City
• Faux fur slap bracelets with #BuyACoatSaveAPuppy on it from Maison Atia
• A chocolate bar from Mraz Family Farms, Jason Mraz’s company
• An issue of the trade magazine Music Connection
• An M·Y·O magnetic makeup clutch
• A handheld steam inhaler from mypurmist Free Buy
• A rechargeable wireless eye massager from Naipo Buy
• Nothing But the Fruit (NBTF) snack bites Buy
• A full face skin rejuvenation procedure from Nurse Gigi
• Ocean Spray cranberry sangria and Craisins dried cranberries
• Old Spice Red grooming products
• A year-in-review special edition of People magazine
• Instant Mineral SPF45 finishing powder from Peter Thomas Roth Clinical Skincare Buy
• Purity Made Simple One-Step Facial Cleanser and Ultimate Miracle Worker eye treatment from Philosophy Buy
• Russian Amber Oil shampoo from Prima Bella Luxury Products
• Quincy Herbals Skin Illuminating Vitamin C Serum with Hyaluronic Acid
• The self-help book Rule #1 Don’t Be #2, from Dan Milstein
• Protein bars from RxBar Buy
• Sea salt soap from Salt & Stone Soap Company
• A 90-minute professional Teleprompter training session from Sena-Series Media Training
• A leave-in hair treatment and a facial wash and scrub from Shea Moisture
• A wi-fi pet feeder from Shop Modern Innovations
• A bottle of Southern Wicked Lemonade Moonshine, plus samples of their newest blend
• Nutritional supplements to protect hearing from Soundbites
• Materials from Thankful, a website that promotes gratitude
• The Chico Bag from The Gentle Barn
• Jewelry from The Giving Keys
• A wellness box from The Lucky Box Club
• A $100 gift card for Uber Eats
• Quinoa peanut butter cups from Unreal Snacks Buy

And here’s what else is at the lounge for stars to pick up:

• The M1 by MTG for McLEAR, a smart ring with payment technology
• VIP airport transportation service from Alpha Priority Worldwide
• Costume Jewelry from Grosse Japan
• A shirt from Happiest Tee
• A light therapy diet belt from the Korean company LumiDiet
• A year’s supply of oxygenating foundation and moisturizer from Oxygenetix Buy
• A tanzanite bracelet from Safi Kilima Tanzanite
• Euglena supplements from the Japanese company Sixth Sense Lab
• Products from Smile Direct Club, which send teeth aligners and whiteners to your home
• Sunglasses with Polaroid Eyewear from Solstice Sunglasses Buy
• A custom acoustic guitar from truth, the anti-tobacco group, and Epiphone, a Gibson guitar brand
• WowWee Fingerlings toys