Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (2024)

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (1)

  • Categories:1970s, Vintage advertisem*nts,
  • By The Click Americana Team
  • Added or last updatedMarch 24, 2023

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People across the nation loved all eight kinds of Snackin’ Cake — easy cake mixes that you mixed, baked, and served in the same pan.

These delicious little unfrosted cakes came in flavors like Banana Walnut, Chocolate Chip, Coconut Pecan, and several other varieties. (And yes, the product was really called Snackin’ Cake, not Snacking Cake.)

Take a look back to these long-gone boxed dessert mixes here!

Introducing Betty Crocker Snackin’ Cake (1972)

(You mix, bake and serve it right in the same pan.)

And you can be sure that pan’s going to be empty soon. Because Snackin’ Cake is delicious. Rich. Really moist. And super-fancy (even has real nuts).

Snackin’ Cake is so delicious, it’s hard to believe you mix it in only two minutes, using just a fork, spoon and a pan. (Leaving you no beaters, bowls or mess to clean up. Why, you don’t even grease the pan.)

And Snackin’ Cake bakes up so moist it won’t crumble. So you eat it like any good snack food. With your fingers. Straight from the pan.

So good, you’ll want to try not only the Coconut Pecan, but the Chocolate Almond and the Banana Walnut, too. And even that won’t take you very long.

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (2)

Vintage Betty Crocker Snackin’ Cake (July 1973)

Something special to eat. Nothing much to clean up.

To the family, it’s some kind of fantastic moist cake you just pulled out of the oven. To you, Betty Crocker Snackin’ Cake is the cake you might have mixed up between taking the kids to the dentist and writing your letter to the editor.

And you mixed it up with just a fork in the same pan you baked and served it. No mixing bowls, no big mess to clean up.

Betty Crocker Snackin’ Cake in six moist, delicious flavors: Banana Walnut, Coconut Pecan, Chocolate Almond, Chocolate Chip, Applesauce Raisin and Chocolate Fudge. We call it something special to eat, nothing much to clean up. We think you will, too.

ALSO SEEHummingbird cake recipe: Banana-pineapple cake with cream cheese frosting

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (3)

Betty Crocker Snackin’ Cake. 12 very special ingredients make 8 very special cakes. (1975)
  1. Coconut & pecans
  2. Banana & walnuts
  3. Chocolate & almonds
  4. Applesauce & raisins
  5. Spices & raisins
  6. Dates & nuts
  7. Chocolate chips
  8. Chocolate fudge with chocolate chips

Great ingredients, in mouth-watering combinations, go into rich, moist Snackin’ Cake. They’re what make all eight kinds of Snackin’ Cake something special to eat. And since you mix, bake and serve Snackin’ Cake in the same plan, they’re especially convenient, too.

Something special to eat. Nothing much to clean up.

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (4)

A nation of snackers deserves a cake just for snacking. Here, America. New Snackin’ Cake (May 1972)

You need 3 things to make Snackin’ Cake:

A fork, a spoon, and a pan (which you won’t even grease). No beaters or bowls. No need to make frosting. (It’s so rich and moist, you don’t need frosting.)

Using your fork, spoon and pan, you’ll get it from our package to your oven in two minutes.

You only need your fingers to eat it.

It’s so moist, it won’t crumble. So, like any good snack, it’s a finger food. Served right from the pan, with no plates to wash.

So now that you’ve got a fancy snack that’s convenient, too.

For the first time, snackers, you have more than just another snack. You’ve got rich, moist, super-fancy Snackin’ Cake. In three great flavors. Pretty nice,huh?

Because you deserve a moist, rich snack.

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (5)

ALSO SEEApple pie dump cake recipe & vintage dump cake how-tos
Look into Betty Crocker Snackin’ Cake (1977)

They’re extra moist and full of special things

Banana Walnut is just one of eight great Snackin’ Cake flavors. Each one’s rich in real ingredients, and extra moist. And it’s so easy. Just add water, mix, bake and serve in the same pan. And try the easy recipes on all Snackin’ Cake packages.

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (6)

How do you make a delicious cake? Just add water (1978)

(It says this is a banana-walnut cake… but it doesn’t look anything like the cake box image above)

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (7)

Vintage Butter Pecan flavor boxed mix (1982)

You’ll melt over crunchy pecans and rich buttery flavor of Snackin’ Cake’s newest flavor.

If you haven’t tried Snackin’ Cake yet, Butter Pecan’s a great place to start. Just add water, mix, make and enjoy!

Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (8)

MORE:20+ vintage cake mixes you don’t see anymore

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  • Categories: 1970s, Vintage advertisem*nts,
  • Tags: 1970, 1970s, 1971, 1972, 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1984, betty crocker, cake mixes, cakes, chocolate chips, coconut, pecans, popular foods, raisins, recipes, Vintage chocolate
  • Added or last updatedMarch 24, 2023
  • Comments: 50 Comments

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Comments on this story

50 Responses

  1. I used to like the chocolate-chip Snackin’ Cake mix, but ALWAYS mixed the ingredients using a bowl and spoon first (not in the pan) and frosted it with homemade chocolate frosting. . .delicious! One year, I think I even baked two boxes of Snackin’ Cake like this to make someone a birthday cake.

    I grew up to be an adult who bakes everything from scratch.

    Reply

    1. Where can i score this???

      Reply

      1. We loved this! I remember my mom adding vinegar. They need to bring this back!

      2. i love these cackes please bring them back

    2. Where can I buy these snack n cakes? If they are not made anymore…please Betty Crocker bring them back!!!

      Reply

      1. Does snakin cake still available

      2. I just made one(I stole it from my dads cupboard 2 years ago) and I didn’t realize it was very old, my apartment now smells like rancid chemicals and old cupboards, it’s the chocolate chip one, and lemme tell you.. it’s not yellow anymore, it’s brown. I’m only 27 years old, I didn’t even know these weren’t a thing anymore…

    3. Can you please send me the recipe to make in a 8 inch pan. I really liked this cake mix. It was easy to make and really good. We really liked the chocolate chip one. Please bring the cake mixes back.

      Reply

  2. This really needs to make a comeback. I lived the chocolate and chocolate chip!

    Reply

  3. Banana Walnut was my favorite, but they were all good. I sure miss Snackin’ Cake. It amazes me that they stopped making it.

    Reply

  4. I agree, I wish they brought this back, it was the best after school snack. Quick and easy to make.

    Reply

  5. I remember going to my my Grandmas house on Friday afternoons and she would always have Betty Crocker snakin cake on the stove. Please Betty Crocker bring back these cake mixes.

    Reply

    1. We loved the golden choc chip snaking cake. Wish hey still made it! We would eat it hot out of oven with butter! And a cold glass of milk. Really good.

      Reply

  6. I looked for so long for these! I finally realized they didn’t make them anymore. My fav was golden chocalate chip.

    Reply

  7. I would love to find a receipt for the applesauce raisin snackin cake if anyone has made one,

    Reply

  8. We used to take these on picnics every Sunday in the summer!!! We loved them! Oh, how I wish they’d make a come back or Betty Crocker put the recipe on their cake mix boxes to make them with their cake mix!!!
    Betty Crocker are you listening,???

    Reply

  9. Please bring back coconut pecan snack n cake in a muffin mix. I buy your banana nut muffin mix as it reminds me of the snack n cakes.

    Reply

  10. Can’t believe these ever went away. They were so good – not to mention quick, convenient and easy. They were SO MUCH BETTER than the stupid mug cakes that some company has out now. Tried those sometime back and they were just terrible.

    Reply

  11. I wonder why they ever stopped making these. Just right for two people, easy to make and really taste good. Would love to see these come back!!!!!!!!!!

    Reply

  12. Oh these were just wonderful – they were dessert at least once a week! The chic chip and chocolate nut were my favorite!!!!!

    Reply

  13. Snacking cake were my daughter’s first bake goods. Our family always look forward to the next flavor she would surprise us with. Easy to make and clean up a breeze. Me and my family would love it if you would bring them (all) back.

    Reply

  14. I remember the mix also included the pan as well as the icing. It must be the Mandela Effect.

    Reply

    1. Hi! You may be thinking of Stir ‘n Frost mix — see it about 1/3 of the way down here: 20+ vintage cake mixes you don’t see anymore.

      Reply

  15. They should be brought back they would be a big seller.

    Reply

  16. Betty, snackin cakes would probably make the corona virus easier to handle. Send help now.

    Reply

  17. Hi these cakes bought me so much joy when I was a little kid, my oldest sister used to make them for us especially the chocolate chip one, that was our favorite. It never cooled ate nice and warm. They should come back just the same way from my childhood. No need to up grade the ingredients or change it. It would be awesome and people would definitely buy.

    Reply

  18. I remember coming home from school and making the banana walnut. I didn’t like walnuts so I would sift them out. When mom came home from work I told her I baked a cake. She said it was good but thought there walnuts in it and I told her I sifted them out, she just thought that was the funniest thing ever. Can you still buy these?

    Reply

  19. Betty bring this product back just like the original . I know it would be a top seller. It was a awesome feel gods food from all of us Middle Age folks !!!!!!!!!!!!!PLEASE

    Reply

  20. I loved the spice cake. I’m allergic to eggs and could make it without eggs. They were my speed for baking! Please bring them back!

    Reply

  21. I agree with ALL the comments!!..This was the first cake I was allowed to bake by myself!!…I am now 57yrs trying to make the applesauce raisin snack n cake from memory…lol..PLEASE BRING IT BACK!!

    Reply

  22. This were such a good item. And now that I am living alone in my advanced years, I don’t need a big cake to eat. This would be perfect for me to have once in awhile when my sweet tooth acts up. Please bring them back.

    Reply

  23. Oh, I loved the coconut pecan one. It was so easy to make and I wish they would bring it back. They would sell a ton of them. So great for young bakers.

    Reply

    1. Yessss I absolutely miss and still crave the coconut pecan flavor my all time favorite as well! Something’s just shouldn’t ever be left of off a grocery store shelf PERIOD and that snackin cake was definitely one of them!

      Reply

  24. Betty Crocker why did you stop 🛑 making this product??? Seems to me you lost 😠 out on big profits , and disappointed 😢 millions, millions of people!!!! Same on you !!!!

    Reply

  25. I have been searching for a cake mix fit for two people. The regular boxes make toooo much cake for us to eat. Please bring back the smaller size. Perfect for one or two person households.

    Reply

  26. WE NEED SNACKIN CAKES !

    Reply

  27. We want snacking cake for heaven sakes

    Reply

  28. Snackin Cake and Stir N Frost were WONDERFUL! I would love to see these back on store shelves and truly believe they would be a huge hit!

    Reply

  29. They came out the year I was married. That was 50 years ago to date. These would be so great to have now that I have two family members that can’t eat eggs. Wish Betty Crocker still made them.

    Reply

  30. We always used milk instead of water. Love, love, love it!! Please bring back the snakin’ cake!!!

    Reply

  31. We need snakin’ cakes BACK ASAP!!!!!! I loved the Fudge my one true love. Please, Please, Pease bring back.

    Reply

  32. If they don’t want to re-release the product then please release the recipe so anyone can make it.

    Reply

  33. Yes! I would love for these to come back with the same exact flavor! My parents and I would make the chocolate chip snack cake every sat. night. Come on General Mills bring them back!!

    Reply

  34. Yes, I so agree with your every word

    Reply

  35. Why they ever discontinued this cake mix is beyond me!

    Reply

    1. Amen to that!!!

      Reply

  36. Please bring back the snackin cakes.

    Reply

  37. I loved the golden chocolate chip! A special treat. Please bring these back or release the recipe so we can attempt to do it ourselves. I am not alone!

    Reply

  38. Why did you ever discontinue this product! I agree with all the people here who say “if you won’t bring it back, at least, publish the recipe.” Apple Spice Raisin was my favorite.

    Reply

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Remember Snackin' Cake - the 1970s dessert you could mix, bake and serve in 1 pan? - Click Americana (2024)
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